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Multifamily Conference + Branding

Building a real estate event on a strong brand.

Overview

Rebranding a real estate rendezvous.

Deliverables
Strategy, Design, Production & Print

The Multifamily Conference (MFC) stands as Canada's premier event for multifamily real estate investment, attracting globally renowned investors such as Grant Cardone, Alex Rodriguez, and Kevin O’Leary.

HWO was engaged to revitalize the conference by injecting a unique identity, strategic direction, and dynamic energy, elevating the industry gathering to an essential event. We highlighted professional networking opportunities and cutting-edge real estate knowledge to create a beacon for professionals in the multifamily industry.

Challenges

Establishing an impactful foundation.

With no existing brand and a ticking clock, The Multifamily Conference faced the colossal task of establishing its presence in a saturated market. The lack of experience and resources meant a steep uphill battle towards recapturing past attendees, generating new interest, securing sponsors, and ensuring the event made an impression their audience would never forget.
Approach

Blueprints to brand brilliance.

HWO crafted an overarching strategy to redefine MFC's presence in the industry. Starting with a fresh brand identity and event theme, we initiated a full-scale rebranding effort, enriched with captivating motion graphics and meticulous event content management.

Our approach encompassed the creation of polished marketing and sponsorship decks, ensuring clear communication and value proposition to potential partners. The A/V production was meticulously planned and executed, alongside the development of tailored sponsor assets and a suite of engaging print collateral, from signage design and installation to name badges, enhancing the event's professional ambiance.

We further amplified MFC's reach and engagement through carefully designed social media and email assets, trade show displays, and an innovative registration desk setup, complete with striking floor decals. By implementing comprehensive analytics and a robust marketing strategy, we maintained tight control over the campaign's direction and effectiveness. Additionally, our commitment to real-time social media monitoring ensured a dynamic and responsive approach to audience engagement, positioning MFC as the definitive gathering for multifamily professionals.

Results

Event evolution success.

  • Elevated brand recognition.
  • Acclaimed improvement over the previous year.
  • High anticipation for future events.

Transforming the Multifamily Conference was not just about changing logos or colors; it was about crafting an experience.

HWO's touch turned a novice event into the talk of the town, creating a vibrant, unforgettable brand experience. The conference's leap from unknown to unforgettable underlines the magic of meticulous marketing and strategic creativity—a true testament to transformation at HWO's hands.

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